While your home is on the market, you will want an evergreen marketing system working for you.
This means while you sleep, work, or on vacation, your property is being viewed by potential, qualified buyers.
Having a 24/7 online presence allows full visibility at any point in time.
How do you get 24/7 Online Presence you ask?
Multiple ways.
- The most popular way is through the MLS. This is a non-negotiable as this will allow your home to be visible across multiple platforms such as Realtor.com, Zillow, Redfin, and many others. It is the one tool Realtors use when discussing homes with their clients and allows us to showcase your home to our other clients.
- Another way to have 24/7 online presence is by showcasing your home on the OC House And Home website. This allows any targeted traffic visiting our site to see a more curated view of our listings, which will include your home.
- A less popular, but by no means less effective, way is by creating a dedicated webpage specifically catered to your listing. This means absolutely no other content is on this website other than what pertains to your home.
- Finally, we have social media and ad space. With social media being a driving force in marketing, showcasing your home across multiple platforms touches on a market demographic who may not otherwise come across your listing. These social media platforms consist of, but are not limited to, Instagram, Facebook, Tiktok, Youtube, and so many others.
- A brief mention on ad space. Each social media platform allows businesses to purchase ad space to promote their products. While this is a less conventional method used, it is still one that is at our disposal should we choose to utilize this tool. Ad space can run for as long as we allow while being hyper-focused to a targeted audience.